Experience

I am a proven, creative and accomplished marketing communications leader with more than 14 years of public relations, media planning, e-mail and social media marketing, copywriting and special events experience in the luxury tourism, retail and lifestyle industries. I am a little bit business and a whole lotta rock n’ roll. 

I believe in working, creating and dreaming as loudly as I play my tunes.  Just as music can convey a sense of urgency, peace or elation so too, can the written word.  The timing and flow of written communication, or the CommuniCadence, is my jam and a beat that I look forward to sharing with you.

My core competencies include the ability to create publicity campaigns and marketing programs that directly support sales objectives with positive storyboarding, imaging and visibility. I am an expert in marketing destinations, resorts, spas and restaurants by writing press releases, newsletters, blog and advertorial content as well as event planning and implementation.

In addition to founding CommuniCadence and providing stellar results for various lifestyle and tourism clients over the past few years my previous experience includes; serving as Director of PR/Marketing with Starwood/Marriott Hotels and responsible for brand management and marketing of Sheraton Grand at Wild Horse Pass Resort, Forbes Five-Star/ AAA Five-Diamond Kai restaurant and Forbes Four-Star Aji Spa as well as in Media Relations at Visit Phoenix, marketing the tourism destination on a national level.